Toy Monster: The Big, Bad World of Mattel

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Seller Inventory I Jerry Oppenheimer. Publisher: Wiley , This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis About this title An eye-popping, unauthorized expos? Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money , an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

But for my ninth book I decided to write about an iconic institution, one that was a household name whose products had a profound impact on generations. During her rise and before her fall, she earned a reputation as a fearsome diva for firing on a whim and promoting people based on how they looked and dressed. Look at what she wears. Look what she looks like.

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Fearful he had been blacklisted in the industry, Sweet wound up driving a forklift at Home Depot. The media, the U. Congress, and furious parents scandalized Mattel. Bratz toy trial of the century. Buy New Learn more about this copy. Customers who bought this item also bought. Stock Image.

Toy Monster: The Big, Bad World of Mattel

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Published by Wiley New Hardcover Quantity Available: 1. New Quantity Available: Published by John Wiley and Sons. Book Depository hard to find London, United Kingdom. Toy Monster Jerry Oppenheimer.

Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

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